Reporting from the comfort of the Wolfe Den…
Last night we returned from the 33rd Annual Arnold Palmer Invitational. Marin Laird won the tournament becoming the first European golfer to ever do so.
It was tiring week but a lot of fun and very productive. This was our first year at this event and it came together fast. Exactly 3 weeks ago from today MasterCard contacted us with this opportunity to see if we could put together all of the marketing materials and produce custom MasterCard Gift Cards by the tournament. We created two completely customized cards styles with a custom card holder, tips sheet, promotional slip, and printed thousands of each within 10 days.
MasterCard was a terrific host. We had access to their Club tent, Trophy Suite, private offices, and the Skybox on the 18th green. We met several professional golfers throughout the week, got a handful of autographs and brought back some cool memorabilia.
We also met some amazing people who were just attending the tournament for fun. Many of them got to know us by name and would stop by to chat and a few went so far as to buy us a hamburger or drink.
Each night after the tournament we went out as a team to unwind and take in some of the Orlando nightlife.
We would like to extend our gratitude to the MasterCard team (especially Holly, Kevin, and Jim), Octagon Marketing, the Bay Hill Club, and the hundreds of volunteers who worked to make the Arnold Palmer Invitational a success. We hope to see them all at this event next year.