For the 2nd consecutive year GiftCards.com partnered with MasterCard to offer commemorative MasterCard Gift Cards for the 2012 Arnold Palmer Invitational presented by MasterCard.
This prestigious tournament is in its 33rd year and is played at the Bay Hill Golf Club in sunny Orlando, FL.
This years field drew nearly every major name in golf including Phil Mickelson, Ernie Els, Bubba Watson, Justin Rose, and of course Tiger Woods.
MasterCard provided us with a kiosk right next to the club house where the majority of the traffic was. We offer $25 & $50 gift cards each with a picture of The King himself, Mr. Palmer. These two cards were only sold at the tournament making them a nice collectible for the attendees to leave with.
By purchasing either of the MasterCard gift cards, attendees received 10% off on any purchases made on the course by using their gift card, access to the MasterCard Club, and saved $7.50 when using the card to buy a burger combo. By far the most popular perk was access to the Club as it was air conditioned with ample seating, a full bar, and numerous TV screens throughout.
The added benefits that MasterCard provided to gift card purchasers proved to be a popular item as many people continued to come back and buy more. Overall our sales were over 150% more than they were in 2011!
During the first day of the tournament on Thursday, MasterCard announced that they have extended their sponsorship of the Arnold Palmer Invitational through 2016. So hopefully GiftCards.com will be a fixture at the API.
As for the tournament itself, spectators were treated to a memorable weekend. Tiger Woods consistent play each round earned him his 7th Arnold Palmer Invitational championship and his first PGA win since 2009. He beat out the runner up Graeme McDowell by an impressive 5 strokes shooting a -13 for the tournament.
MasterCard was a great host and we appreciate them choosing us as their gift card provider. A special thank you to Jennifer & Dan from our sales team who spent their weekend working in the hot Florida sun.