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Mark Romanelli

VP of Products

Mark Romanelli is the VP of Product for WRL, our sister company which provides prepaid solutions for corporate reward and loyalty programs. He also assists in the product development for GiftCards.com and our other prepaid endeavors.

Mark started working with our Founder & CEO Jason Wolfe in 2002 at Direct Response Technologies, which was later sold to Digital River (NASDAQ: DRIV) in 2006. At Direct Response, Mark served as Vice President where he focused on product development, sales, and marketing for their core product, DirectTrack. He helped grow the DirectTrack division from the initial product launch in 2002 to the Online Marketing industry’s most successful affiliate tracking platform.

In 2007 Mark rejoined Jason at Omni Prepaid and was initially tasked with growing the corporate sales team before moving to the product side in 2011.

Mark has a Bachelor of Science in Marketing and grew up in the Pittsburgh area where he still resides with his wife and 3 children.

Legislative Changes That Affect Gift Cards: What Consumers Need to Know

By Mark Romanelli | Published December 19, 2013
Since the 2008 Great Recession, the government has implemented a number of new banking regulations and laws in an effort [more]

What’s the Difference Between a Gift Card and a Prepaid Card?

By Mark Romanelli | Published September 3, 2013
With over $100 billion spent each year on gift cards, and over two thirds of Americans receiving at least one [more]

Local Business Owners Need to get Social

By Mark Romanelli | Published September 11, 2012
The power of social media is truly astounding but we often hear that it’s difficult to measure its effect to [more]

Product Personalization is Not a Trend

By Mark Romanelli | Published August 29, 2012
In 1909 Henry Ford, the founder of Ford Motor Company, was famously quoted as saying ‘Any customer can have a [more]

Why Won’t My Gift Card Work?

By Mark Romanelli | Published August 6, 2012
Most people dread being at a store or restaurant and having their credit or debit card declined.  Chances are we [more]

The Digital Wallet Kerfuffle

By Mark Romanelli | Published July 13, 2012
Since late 2010, one of the hottest topics that everyone in the payments industry is talking about is digital wallet [more]

Split Tender Transactions

By Mark Romanelli | Published June 27, 2012
One of the main challenges that prepaid card providers face, specifically those who issue network branded prepaid cards like Visa [more]

Using Visa Gift Cards Online

By Mark Romanelli | Published June 15, 2012
We frequently review consumer questions regarding the usage of Network Branded gift cards (including Visa, MasterCard, Discover & American Express). [more]
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