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Data Analyst

Posted on November - 12 - 2012



GiftCards.com, the #1 website for gift cards, is looking for a Data Analyst with over 5 years’ hands-on experience in web data analysis able to promote and maintain a culture of measurement. The position will interact with various functions and provide research, analysis, and key insights to the marketing department. Help analyze the data available in various sources to determine the appropriate insights and recommendations to business stakeholders for business decisions.

The candidate will be highly familiar with numerous web measuring tools and new technologies: Google Analytics, Omniture Sitecatalyst, buzz marketing, Adobe Online Marketing Suite, Nielsen, SocialMention, etc., and is on the cutting edge of the newest tools and methodologies. He/she will also be very familiar with the online marketing ecosystem: SEO, SEM, PPC, Web 2.0, etc.

Traffic Analysis: thorough and constant analysis of all sources of traffic, trends, efficicacy and efficiency, ultimately help optimize traffic that generates conversions by generic origin (search, social media, links, affiliates, etc.) and by specific origins (Google, Yahoo!, Bing, etc.). Strong emphasis on SEO and SEM analysis.

Website Analysis: in-depth understanding of website customer experience, bounce rates, average time spent, pageviews, unique users, repeat users, sales funnel, ultimately help optimize traffic to grow overall conversion rates.

Social Analysis: collect data from various social media tools and platforms and synthesize to provide a cross channel view of social media efforts. Measure, track, and evaluate brand and category commentary, social sentiment, trends, keywords, etc. through the use of diverse buzz marketing tools.

Specific Tasks Include:

  1. 1. Insights: develop valuable insights based on the findings, not just the numbers
  2. 2. KPIs: understanding the correlation among the most important variables
  3. 3. Conversion Rates: analyze and dissect sales funnel, drop-off areas, and how, who, and where customers are converted
  4. 4. Reports: monitor, measure, evaluate and prepare reports on key conversion metrics and KPIs for marketing team

Basic Skills: Analytical, detail-oriented, organized, and insightful. A self-starter and a trusted advisor to marketing team. Updated on all the latest trends, tools, and methodologies. Ability to interact and communicate effectively with multi-disciplinary teams. Ability to manage budgets and deliver tasks on time. Tech-savvy, active and very familiar with all digital media: operating systems, social media, mobile platforms, blogging, etc.

The position reports into the company’s Chief Marketing Officer and is located in Pittsburgh, PA.

Compensation includes a competitive base salary and potential incentive based upon performance, company-wide profit sharing plan, 401(k), and full medical/dental/vision benefits provided.

If this position excites you, apply by emailing jobs@giftcards.com with your resume.

Wolfe, LLC the parent company of GiftCards.com is an Equal Opportunity Employer.

Wolfe, LLC does not sponsor individuals for the purpose of obtaining H-1 Visas.

About GiftCards.com

GiftCards.com™ is the online leader in gift cards, corporate incentives, group gifts, and discount gift cards to hundreds of today’s most popular retailers. GiftCards.com is the exclusive website to offer payment association branded gift cards to over 4 million local retailers, including restaurants, apparel retailers, car washes and more.