Our Mission and History

Our focus is on becoming the World Leader in Gift Cards for consumer and corporate clients. We intend for gift card delivery, use, and processing to be simple, fast, and cost effective. We have 22 patents filed surrounding gift cards, gift codes, and the secondary market. We believe we will change the game for Gift Cards in the coming years.

GiftCards.com was originally called directcertificates.com and was started in 1999 as a gift certificate website, selling over 150 merchant gift certificates. In 2003 we decided to change direction and sell only Visa gift cards instead of merchant gift certificates. We were able to successfully buy the domain name 'giftcards.com' and we began the process of converting the web site to sell only Visa gift cards. We found a sponsor bank, a processing partner, a fulfillment center, and we were off selling Visa gift cards. Business started out pretty good, because back then (2003 and 2004), Visa gift cards were not available in the retail stores, only online and we owned a great domain name for gift cards. We were one of five divisions of our parent company, and we employed only a handful of people.

In 2006, our parent company was sold to Digital River (NASDAQ: DRIV), we were bought back by our founder's new firm Wolfe, LLC, and we moved into a new office and setup new management. In late 2008 our founder came to join us full time, we put together a new business plan, and new direction for GiftCards.com. The new plan and new direction were centered around being able to provide our customers with a better product, broaden our product offering, have a new focus on corporate clients, and improve the way we deliver and service our product. We purchased a 20,000 sq ft fulfillment center, became Visa, MasterCard, and Discover Certified, brought all customer service in house, and started to provide all services needed by GiftCards.com, to accomplish the new business plan and vision for the company. Since 2008, we grown to almost 100 employees, hiring industry leading executives, and a great supporting staff.

GiftCards.com, LLC is fully funded and capitalized by Wolfe, LLC. We are excited about the future of GiftCards.com and all of the Wolfe, LLC brands. Stay tuned, you will be hearing a lot more about us in the future!

To read more about us, go to our Press page. If you are interested in investing or any joint business arrangement - please contact Jason Wolfe at 877-746-6664 x9101.