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Company Overview

GiftCards.com was originally started in 1999 as a gift certificate website (directcertificates.com), selling over 150 merchant gift certificates. In 2003 we decided to change direction and sell gift cards instead of certificates. We were able to successfully buy the domain name 'giftcards.com' and we began the process of converting the site to sell only gift cards. read more

Fact Sheet

Omni Prepaid, LLC is the parent company of GiftCards.com, LLC. CEO Jason Wolfe founded GiftCards.com in 1999 and has grown it to become a leader in the gift card industry. Jason's vision, along with the hard work of his employees, has built a prepaid company that paves the way for innovative prepaid solutions, products, and applications for consumers and businesses. Jason Wolfe has been featured in many articles and publications as an expert in his field.

Did you know?

• Gift cards are considered "prepaid cards" because you are loading the card with a prepaid amount
• The National Retail Federation (NRF) reports 79.7% of consumers plan on buying at least one gift card during the holidays
• Gift cards are the number one gift, according to the NRF
• The NRF shows 25.4% of shoppers buy gift cards because it allows the recipient to select their own gift
• One in six adults has re-gifted a gift card they received
• 69% prefer a card they can choose the card value versus a present value
• There are 2 types of gift cards (GiftCards.com sells both):
  Open Loop: issued by a bank (Visa, Mastercard, AMEX, or Discover) and can be used anywhere those cards are accepted.
  Closed Loop: can only be used in the specific store or online location that the card is intended for and does not have a Visa, Mastercard, AMEX, or Discover logo on the front.
• If you want to buy a "green" gift card, the best option is GiftCards.com's Virtual Gift because codes are emailed and no plastic is used in the production
• GiftCards.com is one of only 2 gift card companies in the US printing and fulfilling gift card orders all in-house
• The secondary market (reselling of unwanted gift cards) was pioneered by MJ and Mike Kelly in 2003 under the name Swapagift.com
• The Card Act of 2008 limits the administrative fees and expiration dates on gift cards