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The Best eGift Cards from Top Stores and Restaurants

A ranking of the personalization features of the best eGift cards from nationwide stores, restaurants and apps.

best egift cards

Looking for a last-minute gift? Here’s 200.

As egift cards are becoming an increasingly popular choice for last-minute, impromptu and “just because” gifts, I am always looking for features that make egift cards more personal. So a couple of years ago, I reviewed egift cards from top stores and restaurants to see which ones would allow me to personalize the digital delivery with a choice of egift card designs, personal photos or even video messages. I also wanted to know which egift cards would allow me to schedule delivery and choose a custom dollar amount. After launching that first review of the best egift cards available, I discovered that customers had two more basic questions. They want to know what an egift card looks like and where (how) it can be used. So I looked for those things too.

Given that digital delivery is a relatively new gifting style, it makes sense that people want to know how it all works and what the recipient experience will be. For this reason, merchants that offer customers an egift card preview and accept egift cards both in their stores and online rank higher (for me) than those that don’t.

Below is a list of top merchants and how they rank on the digital gift card features that I believe are most important.


eGift Card Ranking Criteria

Top merchants in each category have been evaluated based on the criteria below, which includes features that make it easy for consumers to send thoughtful eGift cards and feel good about the experience. eGift cards that I think are best are listed first, followed by egift cards with fewer features.
 

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1. Electronic Delivery

Although many merchants sell plastic gift cards online (and will mail them to you or to the recipient), I’m looking for a digital gift card that can be delivered electronically, such as through email, text message, social media or a smartphone app.

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2. Choice of Design

One way to personalize an eGift card is to select a design that resonates with both the giver and the receiver. From the company’s iconic logo to seasonal designs that trigger emotions, having a variety of designs available is a must.

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3. Personal Image

Even better than canned images is the ability to upload your own. I guarantee there will be an uptick in mom’s psychological response to getting a digital gift when she opens an eGift card containing a picture of her grandkids versus someone else’s.

Redeem-Icon-02

4. Video

If you really want mom to open an eGift card and feel loved, then choose to embed a video that she can watch over and over again. Few companies currently offer this feature, but it will become more and more popular as digital gifting takes over.

Top-Ranked-Icon-06

5. Flexible Dollar Amount

Although I expect to see plastic gift cards sometimes only available in predetermined dollar amounts, eGift cards should be completely flexible, allowing the giver to choose any dollar amount (within a realistic range) that fits his or her budget.

Top-Ranked-Icon-05

6. Schedule Delivery

eGifting isn’t just for the forgetful. Sometimes instantaneous delivery is too fast. It’s nice when a merchant allows customers the ability to schedule an eGift card delivery for a later date and time.

Choice-Technology

7. Choice of Technology

Gift cards can be sent quickly through email, social media, text message and mobile apps. Giving customers the choice of which technology to use means they can pick the option that is most convenient for the recipient. (In the matrix below, FB = Facebook, TW = Twitter.)

Redeem-Icon-01

8. Print at Home Option

eGift cards that can be printed at home give customers quick access to gift cards while enabling in-person presentation. (Yes, you can send an eGift card to yourself for printing, but actual “print at home” cards come presentation-ready.)

Redeem-Icon-03

9. Mobile Options

While you can open websites on a smartphone browser, mobile-enabled websites and merchant apps that are customized for egift card delivery and use make the process easy. For this feature, I’m looking for a gifting experience that can be initiated on a smartphone and received just as easily.

Icon-Preview

10. Where Usable

Customers want to know where eGift cards can be used. Although ultimately I believe all gift cards will (and should be) redeemable at every outlet associated with a merchant (online, in stores, in outlet stores and so forth), we aren’t there yet. Merchants should clearly state where their digital gift cards can be used, especially if there are limitations.

Redeem-Icon-03

11. Customer Preview

Consumers want to know what the eGift card looks like. Is it just an email? Does it have a bar code on it? Is the recipient required to log in to your website to see the eGift card? Although most merchants have a product selection type of preview (meaning I could see the egift card design selected), only a few show a true preview of what the receipient will get.

For more information on eGift cards, read Gift Card Girlfriend’s Complete Guide to eGift Cards.


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How Top Store eGift Cards Stack Up

The best places to buy eGift cards, according to the personalization features I value most, are listed below for the following categories:

Apparel
Automotive
Department Stores
Drug Stores
Electronics and Entertainment
Health and Beauty
Hobby and Crafts
Home Goods
Home Improvement
Mass Merchants
Office Supply
Pets
Restaurants
Sporting Goods
Supermarkets
Travel
Value Stores
Bonus: Online Gift Card Merchants
Bonus: Gift Card Apps

Find “Top 20 eGift Cards Overall” and “Best in Category” awards in this eGift Card Review.


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Apparel

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
American Eagle10-25Photo,
Video
$5-500NoEmail,
Text
NoEmail,
Text
BothYes
Old Navy26-50Photo$10-500YesEmail,
Text
YesEmail,
Text
BothNo
Banana Republic10-25Photo$10-500YesEmail,
Text
YesEmail,
Text
BothNo
Gap26-50Photo$10-500YesEmail,
Text
YesEmail,
Text
BothNo
Charming Charlie2-9Photo,
Audio
$5-500YesEmailNoEmail,
Text
BothNo
Journeys10-25Photo,
Audio
$5-250YesEmailYesEmailBothNo
Lands’ End10-25Photo,
Audio
$10-500YesEmailNoEmailBothNo
Aeropostale10-25Photo$10-300YesEmailYesNoBothNo
DSW26-50Photo$5-500NoEmailNoEmailBothYes
Ann Taylor10-25Yes$10-500YesEmailYesEmailOnlineNo
Brooks Brothers10-25No$5-500YesEmailYesEmailBothNo
Marshalls10-25No$10-500YesEmailYesEmailStoreYes
Coach2-9No$25-1500YesEmailYesEmailBothNo
Claire’s10-25No$10-50YesEmailYesEmailOnlineNo
L. L. Bean10-25No$5-500YesEmailNoEmailBothNo
T.J. Maxx10-25No$10-500YesEmailYesEmailStoreNo
Adidas2-9No$10-250YesEmailNoEmailBothNo
Ralph Lauren2-9No$5-1000NoEmailNoEmailBothYes
Bebe1NoNoYesEmailNoEmailBothYes
J.Crew1NoNoYesEmailNoEmailBothYes
Urban Outfitters10-25NoNoYesEmailNoEmailBothNo
Victoria’s Secret10-25NoNoYesEmailNoEmailBothNo
Abercrombie & Fitch2-9NoNoYesEmailNoEmailBothNo
Burlington Coat Factory10-25NoNoNoEmailNoEmailBothYes
Footlocker2-9No$10-500NoEmailNoEmailBothNo
Men’s Wearhouse2-9NoNoNoEmailNoEmailBothYes
Nike2-9No$25-500NoEmailNoEmailBothNo
Under Armour1No$10-500YesEmailNoNoBothNo
Forever 2126-50NoNoNoEmailNoEmailBothNo
Justice1NoNoNoEmailNoEmailBothNo
Chico’s1NoNoNoEmailNoEmailBothNo
Columbia1NoNoNoEmailNoEmailBothNo
dressbarn1NoNoNoEmailNoEmailBothNo
Express1NoNoNoEmailNoEmailBothNo
The Limited1NoNoNoEmailNoEmailBothNo
Cole Haan---------
H&M---------
Lane Bryant*---------
Payless Shoesource---------
Ross Stores---------

* Lane Bryant previously had an established eGift card program both on their website and mobile-enabled site. At the time of this review, both say that gift cards are not available for purchase online.


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Automotive

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Jiffy Lube2-9No$10-300YesEmailYesNoStoreNo
Autozone---------
Pep Boys---------

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Department Stores

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
JCPenney51-70Photo,
Video
$5-500YesEmailYesEmailBothNo
Nordstrom26-50Photo$5-2000YesEmailYesEmailBothNo
Sears51-75No$10-500YesEmailYesNoBothNo
Bloomingdale’s26-50No$10-1000NoEmailNoEmailBothYes
Bon-Ton26-50No$5-250NoEmailYesEmailBothNo
Macy’s26-50No$10-1000NoEmailNoEmailBothYes
Boscov’s10-25No$5-250NoEmailNoEmailBothYes
Kohl’s26-50NoUp to $250NoEmailNoNoBothYes
Dillard’s10-25NoNoYesEmailNoEmailBothNo
Neiman Marcus1NoNoNoEmailNoEmailBothYes
Saks Fifth Avenue1NoNoYesEmailNoNoBothNo
Belk---------

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Drug Stores

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
CVS2-9Photo$5-150YesEmailYesNoStoreNo
Good Neighbor---------
Health Mart---------
Rite Aid---------
Walgreens---------

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Electronics and Entertainment

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Best Buy51-75Photo,
Video
$5-500YesEmailYesEmailBothYes
Amazon.com400-500Photo*$1-2000YesEmailYesEmailOnlineNo
American Girl26-50No$5-500YesEmailYesEmailBothYes
QVC26-50Photo$5-500YesEmailYesNoOnlineYes
Regal Cinemas2-9Photo$10-100YesEmailYesNoBothNo
Fandango10-25Photo,
Audio
NoYesEmailNoEmailOnlineNo
Toys R Us2-9No$10-1000NoEmailNoEmailBothYes
Barnes & Noble10-25No$10-350NoEmailNoEmailBothNo
AMC Theatres10-25No$5-100NoEmailNoNoBothNo
Apple Store2-9No$25-2000NoEmailNoEmailBothNo
GameStop1No$10-500NoEmailNoEmailBothNo
iTunes**1No$10-100YesEmailNoEmailOnlineNo
AT&T---------
Verizon---------

* Amazon.com customers can additionally send “suggested gift” eGift cards. When the eGift card is delivered, it contains an image of the suggested product along with a thought bubble that says, “Thought you might like this.” The recipient can redeem the gift card for that product or for another product on the site.

** iTunes eGift cards must be purchased from the iTunes store on a computer or an iOS device.


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Health and Beauty

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Sephora*26-50Photo,
Video
$10-500YesEmail,
Text
YesEmail,
Text
BothNo
Ulta10-25Photo$10-500YesEmailYesEmail,
Text
BothNo
The Body Shop2-9Photo$5-200YesEmailYesEmailBothNo
Regis Salons2-9Photo$5-200YesEmailNoEmailStoreNo
Bath & Body Works2-9NoNoNoEmailNoNoBothNo
Aveda1NoNoNoEmailNoNoOnlineYes
General Nutrition CenterNoNoNoNoEmailNoNoOnlineNo
Great Clips---------
Sally Beauty---------

* With a $50 eGift card purchase, Sephora will treat the gift card recipient to a free custom makeover in addition to the $50 in product.


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Hobby and Crafts

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Michaels10-25Photo,
Audio
$5-500YesEmail,
Text
NoEmail,
Text
BothNo
Jo-Ann1No$10-400NoEmailNoEmailBothNo
A.C. Moore---------
Hobby Lobby---------

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Home Goods

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Williams-Sonoma26-50Photo$25-250YesEmailYesEmailBothYes
Brookstone26-50Photo$5-500YesEmailYesNoBothNo
HomeGoods*10-25No$10-500YesEmailYesEmailBothYes
The Container Store10-25Photo$10-100YesEmailYesEmailBothNo
Bed Bath & Beyond26-50No$5-300YesEmailYesEmailBothNo
Crate and Barrel2-9Photo$25-1000YesEmailYesEmailBothNo
Yankee Candle2-9Photo$10-250YesEmailYesEmailBothNo
Pier 1 Imports10-25No$5-100YesEmailYesEmailBothNo
Z Gallerie10-25No$5-995YesEmailYesEmailBothNo
Cost Plus1NoNoNoEmailNoNoOnlineNo
Ikea---------

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Home Improvement

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Home Depot26-50Photo,
Video
$25-500YesEmailYesEmailBothNo
True Value26-50No$5-200YesEmailYesEmailBothNo
Lowe’s2-9Photo$5-500YesEmailNoNoBothNo
Ace Hardware---------
Menard---------

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Mass Merchants

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Target*26-50NoNoNoEmail,
Text
NoEmail,
Text
BothNo
Walmart*51-75NoNoNoEmailNoNoBothNo
Costco*---------
Sam’s Club*---------

* Walmart and Target both additionally sell eGift cards for select retailers. Sam’s Club and Costco only sell discount eGift cards for select retailers. For all stores, however, these third-party eGift cards are emailed directly to the buyer–not to a gift recipient.


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Office Supply

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Office Depot10-25Photo$5-500YesEmailYesEmailBothNo
Staples*10-251Photo$5-500YesEmailYesEmailBothNo

* In addition to selling their own eGift card, Staples sells eGift cards for select retailers. However, these third-party eGift cards appear to be emailed directly to the buyer. In the checkout process there is a place to enter an email address, but the description implies the recipient will receive complete details for your order–including anything else you may have purchased.


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Pets

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Petco10-25Photo$10-200YesEmailYesEmailBothNo
PetSmart---------

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Restaurants

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Domino’s26-50Photo,
Audio
$5-100YesEmailNoEmailBothNo
Dunkin’ Donuts10-25Photo$5-100YesEmailYesEmail,
Text
BothNo
Subway2-9Photo$10-500YesEmail,
Text
NoEmail,
Text
BothYes
Cracker Barrel10-25Photo,
Audio
$10-300YesEmailNoEmailBothNo
Yard House26-50Photo,
Audio
$10-250§YesEmailNoEmail,
Text
StoresNo
Applebee’s*2-9Photo,
Audio
$10-200YesEmailNoEmailStoreNo
Boston Market10-25Photo,
Audio
$10-250YesEmailNoEmail,
Text
StoresNo
Cheesecake Factory10-25Photo$5-500YesEmail,
TW
YesEmailStoresNo
Longhorn10-25Photo,
Audio
$10-250§YesEmailNoEmail,
Text
StoresNo
Olive Garden10-25Photo,
Audio
$10-250§YesEmailNoEmail,
Text
StoresNo
Papa John’s26-50No$10-100YesEmailYesEmailBothNo
Pizza Hut10-25Photo,
Audio
$10-200YesEmailNoNoBothNo
Seasons 5226-50Photo,
Audio
$25-1000§YesEmailNoEmailStoresNo
TGI Friday’s2-9Photo$5-500YesEmailYesEmailStoresYes
Bahama Breeze10-25Photo,
Audio
$10-250§YesEmailNoEmailStoresNo
Buffalo Wild Wings10-25Photo,
Audio
$10-250YesEmailNoEmailStoresNo
Chili’s10-25Photo,
Audio
$10-100YesEmailNoEmailStoresNo
Landry’s 10-25Photo$20-250YesEmailYesEmailStoresNo
Macaroni Grill2-9Photo,
Audio
$10-500YesEmailNoNoStoresNo“`
O’Charleys10-25Photo,
Audio
$10-100YesEmailNoEmailStores“No
On The Border10-25Photo,
Audio
$10-100YesEmailNoEmailStoresNo
Panera10-25Photo$2-200YesEmailYesEmailStoresNo
Red Robin10-25Photo,
Audio
$5-150YesEmailNoEmailStoresNo
Starbucks51-75No$5-100YesEmailNoEmailBothNo
Eddie V’s2-9Photo,
Audio
$25-1000§YesEmailNoEmailStoresNo
IHOP2-9Photo,
Audio
$10-200YesEmailNoEmailStoresNo
P.F. Chang’s2-9Photo$5-500YesEmailYesEmailStoresNo
Buca di Beppo1No$10-500YesEmailNoEmailStoresYes
Maggiano’s2-9Photo,
Audio
$10-100YesEmailNoNoStoresNo
Outback10-25Photo$5-250NoEmailNoEmailStoresYes
The Capital Grille1Photo,
Audio
$25-1000§YesEmailNoEmailStoresNo
Bonefish Grill10-25No$5-250NoEmailNoEmailStoresYes
Carrabba’s2-9Photo$5-250NoEmailNoNoStoresYes
Chipotle10-25No$10-250YesEmailNoEmailStoresNo
Fleming’s2-9No$5-500NoEmailNoEmailStoresYes
Burger King2-9Photo$10-500NoEmailNoNoStoresNo
Roy’s2-9No$5-500NoEmailNoEmailStoresNo
Sonic††------Email,
Text
Stores-
Taco Bell††------Email,
Text
Stores-
Arby’s---------
Baskin Robbins---------
Chick-fil-A---------
KFC---------
McDonald’s---------
Wendy’s---------

* Applebee’s dropped text and Facebook delivery this year.

§ While not completely flexible, these restaurants allow load values in $5 increments within the specified range.

†† Both Sonic and Taco Bell do not currently sell eGift cards on their websites, but both have eGifting on their mobile apps.


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Sporting Goods

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Gander Mountain26-50Photo$5-2000YesEmailYesEmailBothNo
Golfsmith10-25Photo$1-500YesEmailYesEmailBothNo
DICK’s
Sporting Goods
2-9No$10-500YesEmailYesEmailBothNo
Cabela’s26-50No$5-2000NoEmailNoEmailBothNo
Bass Pro Shops2-9No$2-2000NoEmailNoEmailBothNo
REI2-9No$10-1000NoEmailNoEmailBothNo
Modell’s
Sporting Goods
1NoNoNoEmailNoNoBothNo
Academy---------
Big 5---------
Hibbett Sports---------

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Supermarkets

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Whole Foods10-25No$20-500YesEmail,
Text
YesNoStoresNo
H-E-B1NoNoNoEmailNoNoBothNo
Albertsons---------
Aldi---------
BI-LO---------
Food Lion---------
Giant---------
Giant Eagle---------
Kroger---------
Meijer---------
Publix---------
Safeway---------
ShopRite---------

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Travel

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
American Airlines76-100No$50-1500NoEmailNoNoBothNo
Hyatt10-75Photo$10-2000YesEmailNoNoStoresNo
Marriott10-25No$25-2000YesEmailNoNoBothNo
Delta1No$5-1000NoEmailNoNoBothNo
Southwest Airlines1No$10-1000NoEmailNoNoBothNo
Hard Rock---------
JetBlue---------
MGM Resorts---------
Travelocity---------
United Airlines---------
Universal---------
Disney World Resorts---------

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Value Stores

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Big Lots---------
Dollar Tree---------

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Bonus: Online Gift Card Merchants

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
eGifter.com*100-200Video$5-2000YesEmail,
Text, FB,
Google+
YesEmail,
Text, FB
BothYes
GiftCards.com100-200Photo,
eGreeting
$10-500YesEmailNoEmailBothNo
GiftCardLab.com1NoNoNoEmailNoEmail,
Text
BothNo
GiftCardMall.com1NoNoYesEmailNoEmailBothNo

* eGifter exclusively sells eGift cards for major retailers. Unique from any other merchant I’ve found, this website allows the user to find contacts on Facebook and Google+. Delivery, however, is via email, text or Facebook.

† GiftCardLab.com and GiftCardMall.com sell eGift cards for select retailers that can be delivered via email or text to a gift recipient.

‡ GiftCards.com sells personalized Visa Gift cards and eGift cards for major retailers that can be emailed to the gift recipient. Animated videos or personal images can be added to the delivery.


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Bonus: Gift Card Apps

Merchant# of
Designs
Add
Images
Flex.
Amount
Schedule
Delivery
Web
Delivery
Options
Print
at
Home
Mobile
Delivery
Options
Use
Online/
In store
eGift
Preview
Gyft*1VideoNoYesEmail,
Text
NoEmail,
Text
BothNo
GiftCards.com App1Photo,
eGreeting
$10-500YesEmailNoEmailBothNo
Yiftee1No$10-250YesEmail,
Text, TW
YesEmail,
Text, TW
BothNo
GiftRocket§10-25No$1-1000YesEmailYesEmailBothNo
Giftly**1NoNoYesEmail,
Text
YesEmail,
Text
BothNo
GiftFly‡‡---------
Wrapp§§---------

* Gyft is a mobile gift card app and website that helps you organize your gift cards. You can also send eGift cards for select retailers via email, text or Facebook. The recipient must download the Gyft app to use the gift card or log into the web-based site on a mobile phone or desktop to access it.

† The GiftCards.com mobile app is a complement to the company’s website. Available for both iPhone and Android phones, customers can quickly order eGift cards for Visa and other top retailers and restaurants. The primary design is the gift card logo, but a photo and one of over 100 animated egreetings can be added as well.

‡ Yiftee is a mobile app and website that allows the giver to send a virtual gift card that can be used wherever MasterCard® is accepted. The giver buys a Yiftee for a merchant and specifies whether or not the Yiftee must be used at that store, exchanged for another store or donated to charity. The recipient claims the Yiftee, receives a mobile eGift code (called a “Virtual Gift Voucher”) and has 90 days to use the card at the specified merchant. Unspent credit is returned to the sender. There is a fee for egift delivery.

§ GiftRocket also delivers a gift credit with a suggestion of where to spend it, but the recipient essentially receives money to use wherever. The gifted money can be accepted as a bank transfer, credit card payment, check in the mail or PayPal deposit.

** Giftly is a mobile app and website that delivers a Visa gift credit with a “suggestion” of where to spend it, but the recipient is free to use the credit however he or she wants. To spend a Giftly, the recipient claims the credit and has it deposited into his or her own credit card account, then uses that credit card to buy a product or service.

‡‡ GiftFly seems to have morphed into an eGift card program for small businesses. Last I reviewed, I could send a cash GiftFly which allows the recipient to accept the gift as funds deposited into a Paypal or bank account or they can send a merchant GiftFly that must be redeemed at a participating GiftFly local merchant. It looks like only the latter is true, but I couldn’t find a way to log in and test it out. Guess somebody will to send me one so I can understand the new process.

§§ Wrapp also appears to be going through a transition. The current website explains that Wrapp is now a payback-app that connects directly to your debit card or credit card. You can also receive personalized offers and rewards.


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2016 eGift Card Summary

After another year of reviewing the best egift card programs and using egift cards, I have to say that although we are doing better, the transaction still isn’t totally seamless just yet–no matter which merchant you use. In fact, it seems even the merchants are still trying to figure things out. Several removed social connection from their egift card programs and a few removed texting as well, making email the predominant egift card delivery method.

Also, though I wouldn’t accidentally give a plastic gift card to someone I don’t know, I have sent egift cards to the wrong email address. I sent my daughter a quick egift card from Starbucks, but got alarmed when she said she didn’t receive anything. Would you believe I entered her email address incorrectly? I pulled her email address straight from the contact list on my smartphone where I had apparently entered it wrong months earlier. (We typically text and Snapchat each other by phone. Never email. Obviously.) Thankfully, Starbucks was able to recover it and re-route the card, but not all merchants have that capability. So be extra careful when entering details and reach out after you send a gift to be sure the recipient got the surprise.

Despite the pitfalls, this electronic gifting and mobile wallet thing is really happening. So I’m here to help us all get through it. Did I miss a favorite merchant of yours that has a really great egift card? Has your egift card program been updated? Let me know in the comments below and I’ll be happy to take another look.

Happy Gift Carding!

~Shelley Hunter, Gift Card Girlfriend

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