Gift Card Zodiac: What You’ll Get is Written in the Stars

Disclaimer: Neither GiftCards.com nor Gift Card Girlfriend endorse astrology or the views expressed by the organizations referenced in this post.

Despite the holiday hoopla that takes place in the gift card industry every year, birthdays are one of the most popular occasions to buy gift cards. Depending on the source, anywhere from 61 to 81 percent of consumers purchase gift cards for birthday presents. At GiftCards.com, we can attest to the statistics. Although there is certainly a bump in sales during the Yuletide season, we sell a steady stream of customized gift cards throughout the year that contain birthday designs, embossing and greetings.

In honor of the birthday of Alan Leo, the father of modern astrology, on August 7, GiftCards.com explored the Zodiac calendar to find out which of the Sun Signs is the most fortunate. In looking at the number of gift cards received as well as the dollar amount put on each card, we discovered that people born under the sign of Pisces haul in the most gift cards, but Taurus receives the highest value. If you want to know what to expect on your next birthday, find your sign on the infographic below. As Leo might say, your future is written in the stars.

Zodiac signs for gift cards

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Birthday Gift Card Statistics

According to sales from the last three Zodiac cycles (March 21, 2011 through March 20, 2014), the most birthday gift cards are given to people ruled by Jupiter and Neptune (Pisces at 11%), followed closely by people born under the signs of the Archer (Sagittarius at 10.87%) and the Water Bearer (Aquarius at 9.53%). Birthday Goats, however, are notably missing from the top of the list. At only 7.10% of all birthday gift cards sold, I bet Capricorns receive the dreaded holiday-birthday combo presents instead. Frankly, Sagittarians may share a similar story as they receive the second-highest load value on their cards at $97.15. Given that the ninth sign of the Zodiac ends before Christmas, their cards may say “birthday” but the dollar amounts suggest “both.”

Birthday boys and girls born under the sign of the bull can afford to be a little bullish, since Taurus receives only 7.53% of all gift cards sold, but are given the highest dollar amount to spend at over $100. For a complete list of gift cards sold and the average load value by sign, read below.

Percent Sold by Sign

Average Load Value by Sign

1. Pisces (Feb 19 – Mar 20)
2. Sagittarius (Nov 22 – Dec 21)
3. Aquarius (Jan 20 – Feb 18)
4. Virgo (Aug 23 – Sept 22)
5. Leo (July 23 – Aug 22)
6. Libra (Sept 23 – Oct 22)
7. Aries (Mar 21 – Apr 19)
8. Scorpio (Oct 23 – Nov 21)
9. Taurus (Apr 20 – May 20)
10. Gemini (May 21 – June 21)
11. Capricorn (Dec 22 – Jan 19)
12. Cancer (June 22 – July 22)
4,361
4,306
3,777
3,285
3,220
3,185
3,146
3,082
2,983
2,835
2,813
2,635
11.00%
10.87%
9.53%
8.29%
8.13%
8.04%
7.94%
7.78%
7.53%
7.15%
7.10%
6.65%
1. Taurus (Apr 20 – May 20)
2. Sagittarius (Nov 22 – Dec 21)
3. Virgo (Aug 23 – Sept 22)
4. Cancer (June 22 – July 22)
5. Capricorn (Dec 22 – Jan 19)
6. Leo (July 23 – Aug 22)
7. Scorpio (Oct 23 – Nov 21)
8. Libra (Sept 23 – Oct 22)
9. Aries (Mar 21 – Apr 19)
10. Gemini (May 21 – June 21)
11. Aquarius (Jan 20 – Feb 18)
12. Pisces (Feb 19 – Mar 20)
$100.71
$97.15
$95.75
$95.42
$93.85
$92.22
$91.89
$91.64
$91.41
$90.75
$89.75
$88.60

Need help picking out a birthday gift card? We’ve got several pre-designs to choose from and birthday ideas to help you turn personalized gift cards into the perfect gift.

Happy Gift Carding!

~Gift Card Girlfriend

Resources:

  • http://www.cardhub.com/edu/gift-card-market-size/#sales
  • http://grifinancial.com/id154.html
  • http://www.astrology.com
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