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About Gift Card Girlfriend

Shelley Hunter (a.k.a Gift Card Girlfriend) is the gift card expert and spokesperson for

Gift Card Girlfriend


From gift card tips and practical advice, to inspiring ideas and insights into the gift card industry, Shelley Hunter (a.k.a. Gift Card Girlfriend) is the one-and-only consumer guide to gift cards. In addition to sharing creative ideas, she is always on the lookout for gift card trends that impact the public such as her ongoing Ranking of Top Store Digital Gift Cards and the popular Chapter 11 Gift Card Watchlist, both making national headlines. A former IT Professional in the financial services industry, Shelley is a work-at-home mom who loves to give (and receive!) gift cards.

Her Story

In 2009, Shelley created a website ( now rolled into to share her signature way of turning any gift card into a thoughtful gift. She quickly learned, however, that consumers wanted more help than that—they needed insight on the best gift cards to give, what to do with unwanted gift cards and ways to avoid gift card pitfalls such as fraud and fees. With no other consumer gift card experts around, Shelley launched Gift Card Girlfriend and emerged as the go-to guide for all things gift cards. In 2013, she joined forces with giving customers access to both education and the best gift card products available in one visit.

Prior to starting Gift Card Girlfriend, Shelley worked freelance as a product developer, online market research moderator and analyst, teddy bear designer (it’s true!) and ghost writer, among other random gigs. She also worked as a systems analyst and programmer for two of the nation’s top businesses before leaving the corporate world to be (unapologetically) home with her kids.

Media Resources

In addition to talking gift cards, Shelley is a stay-at-home mom to three school-age children. She can speak to the benefits of working from home, starting a personal brand, and making the transition from the traditional workforce to the PTA and back.

Popular Gift Card Girlfriend content:

Sampling of Recent News Coverage:

For additional and Gift Card Girlfriend news, please visit the company’s media page.

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Suggestions? Questions? Contact Gift Card Girlfriend and she'll get back to you as soon as she can