Although my toes are firmly planted in the summer sand, my fingers are focused on pitching personalized gift cards to every holiday gift guide I can find. Statistics say that gift cards have been the most requested item on holiday wish lists since 2007, so it stands to reason they will be hot again this year. According to these same surveys, the number of digital gift cards sent is expected to increase with the highest number of digital gift cards purchased within a few days of Christmas. While virtual gift cards are rising in popularity, few people I know have actually given or received an e-gift card. I’ve done both. So I wanted to take a minute to share my tips on how to make an e-gift card personal, and be sure it gets delivered to the recipient.
At GiftCards.com, we have e-gift cards that let you add a personal message.
If you follow those e-gift card tips, then the e-gift card recipient is more likely to feel like you sent a personal, purposeful gift. Now let’s talk about making sure the e-gift card gets delivered.
The number one rule, we already talked about above: Make sure you send the gift card to the electronic destination the recipient is most likely to check. If you nail that down, then all you need to do is three more things:
Following these e-gift card tips, you’re likely to have a successful virtual gift delivery. If there’s a problem, check for a delivery receipt in your inbox, phone, or app as well, just to be sure the transaction went through. If still no luck, call customer service to resolve the situation. Never put the burden of troubleshooting the gift delivery on the recipient. An e-gift card is supposed to be a present, not a problem.
If you’ve had good or bad experiences with e-gift cards, I’d like to hear about them!
Happy Gift Carding!
~Gift Card Girlfriend (GCG)