A few weeks ago, my mom gave me a 50 dollar gift card to DSW to celebrate HER new job. (Best mom ever!) This past weekend, I took my teenage daughter to DSW to help pick out a pair of black heels for ME. We left with black heels, summer wedges on clearance, and a pair of sandals for HER. (Second best mom ever!)
I could quote statistics on gift card spending, and we could argue about unused gift cards, escheat laws, expiration dates, and fees all day long. But my personal experience is that retailers are happiest when people bring gift cards into their stores and shop. This is why gift cards work. I dare you to comment and say otherwise.
Happy Gift Carding!