News & Press
Pittsburgh, PA, October 1, 2013. MyCoupons.com®, the Internet’s oldest coupon site, announced today the launch of its responsive-design website, www.MyCoupons.com, that has been revamped to meet the needs of modern-day couponers.
The new website presents a cleaner, contemporary, responsive design that adapts itself to all digital platforms: web, tablet, and mobile. The new infrastructure also improves the user experience with better and faster search capabilities for the thousands of coupons and promotional codes available on the site from over 9,000 online merchants.
“For a website that started nearly two decades ago, MyCoupons.com has done remarkably well. But it’s time for a clean-up and it’s time to align our business more closely with the emerging technology needs of our customers,” says Jason Wolfe, CEO of MyCoupons.com. He adds, “22 percent of our traffic is now mobile and tablet. That number is up 24 percent over last year, and we expect it to increase further.”
With the redesign, MyCoupons.com also introduces The CSO, Chief Savings Officer, a persona who will be heavily relied upon to dispense money-saving advice to the company’s frugal-minded audience. Not your grandmother’s coupon clipper, The CSO utilizes various forms of social media and blogging to help tech-savvy customers find the best ways to save money. MyCoupons is also growing in the social space, and will host a weekly Tweetchat, pin promo codes on Pinterest, and post coupons on Facebook, working with The CSO to get customers the very best deals.
Formed in 1995, MyCoupons.com is the oldest coupon, promotional code, and shopping forum-related website on the Internet. Our team of ‘CouponPros’ scour the Web and work directly with retailers and affiliate networks to provide the best deals and discounts available. Through collaboration with sister site, GiftCards.com, users can stack savings by purchasing discount gift cards that coincide with selected coupons and promotional codes.