News & Press

July 5, 2011
Omni Prepaid, LLC Acquires Echelon Media to Offer Partners Social Branded Reward Cards

Omni Prepaid, LLC. (Wolfe) has acquired Echelon Media, LLC (Echelon), a social rewards platform and recognized leader in social media customer engagement strategies. Leveraging the “Echelon Platform,” Wolfe extends its leadership in providing branded gift cards, social gifting and reloadable Visa®, MasterCard® and Discover® rewards cards through social networks. Together, the companies will provide a turnkey social media solution to companies that are seeking to increase user interactions over social networking sites like Facebook, Twitter, YouTube and others. GiftCards.com, a Wolfe property, is already recognized as the top branded gift card website in the world.

“This acquisition will allow Wolfe customers and partners to leverage branded reward cards over social networks, especially on Facebook,” said Jason Wolfe, Wolfe CEO. “It shows our commitment to the Facebook ecosystem and leverages the Wolfe products with social media capabilities that will drive additional business for all of our clients and partners. As an Echelon client we were so impressed with the results, we made the decision to acquire the company. Echelon has a unique ability to build momentum fast for clients in this new and exciting space.”

“We launched Echelon for the purpose of leveraging social networks through incentives and rewards to drive customer loyalty and engagement,” said Josh Whitford, CEO and founder of Echelon. “We believe that social rewards are increasing brand awareness and driving more customers into stores. The acquisition by Wolfe of Echelon will allow us to establish ourselves as the dominant player in the social rewards market.”

With the growth of sites like Facebook and LinkedIn new companies are offering ways for brands to track and leverage consumer interactions over social networks. Echelon provides these companies a turnkey platform to reward customers for their social actions. Echelon will become a wholly owned subsidiary of Wolfe and will continue to grow its operations in Chicago, Pittsburgh and Fargo, N.D.