News & Press

February 20, 2009
GiftCards.com Announces Acquisition of Swapagift.com

Wolfe.com, LLC, parent company of GiftCards.com, the leading provider of prepaid Visa debit cards to consumers and corporations, has announced its acquisition of Swapagift.com. Founded in 2003 as a gift card trading exchange, Swapagift.com allowed customers to buy, sell and trade unwanted gift cards. Today, through its Certified Partner program, Swapagift.com is the leading buyer of unwanted merchant gift cards in the secondary market.

The acquisition of Swapagift.com enables GiftCards.com to sell discounted merchant gift cards to its customers. “GiftCards.com is excited about this new acquisition. In these difficult economic times, we are happy that we can offer discounted gift cards to our customers. We have become a one stop shop for gift cards by offering Visa gift cards and discounted merchant gift cards from over 200 national retailers, supermarkets, and restaurants,” said Jason Wolfe CEO of GiftCards.com.

In a slow economic market discounted gift cards have become even more popular among “smart shoppers.” “We surveyed our customers and found that 96% use discounted gift cards for personal use,” said Michael Kelly, CEO of Swapagift.com. Even though spending on luxury items has decreased, people are still spending money on the things they need.

The acquisition enhances the current gift card product line for GiftCards.com and allows Swapagift.com to focus on the card redemption services. As part of the acquisition, President MJ Kelly and CEO Michael Kelly will continue to oversee Swapagift.com to ensure the growth of the agent network. “We are really excited to be a part of the GiftCards.com family and look forward to working with them to make GiftCards.com the leading destination for consumer gift cards,” said President Kelly.

“Today more than ever, people are looking for ways to save money. Discounted gift cards are just the answer. If your washing machine breaks, you still have to replace it,” said Wolfe. “Smart shoppers know they can use GiftCards.com to find gift cards that allow them to save 10% to 20% off at national retailers. Buying gift cards at a discount and using them for your next purchase gives the consumer instant savings. Even better, savvy shoppers can combine the discounted gift cards with coupons from sites like MyCoupons.com, our sister site, — increasing their savings even more.”

GiftCards.com also pays cash for unwanted gift cards. Customers can mail in their gift cards and receive cash. With millions of Americans receiving gift cards that go unused every year, GiftCards.com has added this Swapagift.com feature to their model. “This is a much-needed service and the timing couldn’t be any better. GiftCards.com offers a great way to get the extra cash for things that you need,” added Wolfe.

About Swapagift.com

Swapagift.com® is the leading buyer of unused merchant gift cards. With over 500 national agents offering our gift card redemption service in their financial services stores, Swapagift.com provides the only liquidation service of its kind in the secondary gift card market. Founded in 2003, Swapagift.com maintains offices in Langhorne, PA. For more information, visit www.swapagift.com.

About GiftCards.com, LLC

GiftCards.com is a leading provider of prepaid Visa debit cards to consumers and corporations to expend as gifts, rewards, or incentives. GiftCards.com currently services thousands of corporations for their gift card needs including 25% of the Fortune 1,000. GiftCards.com was founded in 1999. GiftCards.com, LLC is headquartered in Pittsburgh, PA.

About Wolfe.com, LLC

Wolfe.com owns, in whole or in part, some of the world leaders in online media, marketing, and technology. Some sites include MyCoupons.com, GiftCards.com, Swapagift.com, JamboMedia.com, and OmniPrepaid.com. Visit us on the web at www.wolfe.com.