News & Press

May 29, 2013
Wolfe Rewards & Loyalty (WRL) Rebrands as OmniCard

Rebranding OmniCard™ signifies the company’s existing ability to provide all-encompassing customizable solutions to meet corporate client needs.

Pittsburgh, PA May 29, 2013åç – Wolfe, LLC today announced the rebranding of Wolfe Rewards & Loyalty™ (WRL) to OmniCard. OmniCard is the corporate arm of the popular consumer gift cards provider,, and is one of the leading suppliers of corporate rewards and loyalty cards. The new brand and visual identity better signifies the company’s ability to provide an all-encompassing set of customizable solutions to satisfy the ever-changing needs of its corporate clients.

With its rebrand, OmniCard will continue to focus on the successful business model of providing customized rewards and loyalty card products and solutions to blue chip corporate clients like Google, Reese’s, Ford Lincoln, and others while maximizing revenues, minimizing costs, and optimizing productivity.

“The new name and brand better reflect and emphasize what we’ve been doing for the past decade,” explains OmniCard CEO, Jason Wolfe. “We provide a broad array of card products and services, each tailored to the needs of our clients. As their needs change, so do our custom solutions. With our print-on-demand fulfillment capabilities, we can be extremely flexible and time-sensitive.”

The brand, as reflected in the new website, adopts the image and philosophy of the chameleon to express its innate ability to adapt to its customers’ changing business needs. “We deal with all sorts of customers, with different and changing business needs from employee wellness to customer appeasement or sales spiffs,” explains Steve Dimmitt, Chief Revenue Officer at OmniCard. “We know our customers don’t need cookie-cutter solutions, so we work closely with them to develop the specific card solution that best adapts to their needs, from card designs, to online management capabilities, to business objectives, to different cost structures.”

OmniCard provides all-encompassing rewards and loyalty cards to satisfy a variety of business needs: improve employee loyalty, reduce employee health costs, deliver customer incentives and rebates, and implement customer loyalty programs with innovative custom card solutions.

About OmniCard, LLC

OmniCard, LLC is owned by OmniPrepaid, LLC and provides reward and incentive program solutions for companies of all sizes. OmniCard has worked with over 5,000 companies since 2004 providing employee and customer focused programs including safety awards, health wellness incentives, sales spiffs, rebates, customer appeasement, retention, recognition, and general gifts. OmniCard’s core product is an open-loop Visa® or MasterCard® reward card that can be branded with its clients’ logos. OmniCard prides itself on fast turnaround, custom branding options, and utilizing its technology to drive additional actions or awareness to its clients’ brands.