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Smile Wall

At, we’re one large family. When we tried to put a family album together, it took up an entire wall! Thus was born the “We Wall,” a fifteen-foot wall filled with photographs of our team. Family snapshots, party photos, sporting events, news clips, and all sorts of graphic memorabilia remind us every day that each and every one of us makes a difference. Because each role within our company is as important as the next.

Inaugurating the new year, we thought it would be a good idea to give our “We Wall” a happy neighbor — the “Smile Wall.”  The mission is to make ‘em smile : )  and we take that to heart. Every time someone delivers a gift card, we’re making two people smile, the giver and the receiver. That simple. We’re not brain surgeons, nor astronauts. We’re not saving any lives, nor are we putting people on the moon. We’re a bunch of techies, operators, marketers, plus an accountant and a lawyer, here and there, working together to make people smile. Our mission is humble, but noble. We want to make people smile because that makes us smile.

So in January, the office management team cleaned up some real estate in our lobby, right between our “We Wall” and the elevator, so that each and every one hundred or so of us can express what makes us smile. There are handwritten comments, printout pins, and other forms of expression; all are welcome.

And what makes us smile? Customer e-mails telling us how happy they made someone with one of our gift cards. The smiles on kids’ faces when we deliver to them our free “You Gift We Gift” gift cards. The fact that we’re #1 in Google, Bing, and Yahoo! organic searches for “gift cards.” Launching our new GiftBrands program with major stores like JCPenney, Brookstone, Staples, and dozens of others. Or quite simply coming into work every day, issuing and printing gift cards, stuffing envelopes, and shipping little plastic objects that bring smiles across the country.

Since 1999, we’ve been delivering millions of smiles to American households. And we’re looking forward to bringing many, many more in 2014 and in years to come. And now, we have our very own wall to remind us every day, as we walk past our lobby, of what makes us and our customers smile : )