To expand the potential of prepaid possibilities by being leaders in the gift card space.
To be innovators in the prepaid and financial payments space.
- Personalization / Customization
- Speed of Delivery
- No Fees
Gift Card Statistics
Learn more about the gift card industry and stay up to date on the latest trends by visiting our Gift Card Statistics page.
GiftCards.com was originally called directcertificates.com and was started in 1999 as a gift certificate website, selling over 150 merchant gift certificates. In 2003 we decided to change direction and sell only Visa gift cards instead of merchant gift certificates. We were able to successfully buy the domain name www.giftcards.com and we began the process of converting the website to sell only Visa gift cards. We found a sponsor bank, a processing partner, a fulfillment center, and we were off selling Visa gift cards. Business started out pretty good, because back then (in 2003 and 2004), Visa gift cards were not available in retail stores—only online—and we owned a great domain name for gift cards. We were one of five divisions of our parent company, and we employed only a handful of people.
In 2008, we put together a new business plan, and envisioned a new direction for GiftCards.com. The new plan and new direction were centered around being able to provide our customers with a better product, broaden our product offering, have a new focus on corporate clients, and improve the way we deliver and service our product. We purchased a 20,000 sq ft fulfillment center, became Visa, Mastercard, and Discover certified, brought all customer service in house, and started to provide all services needed by GiftCards.com to accomplish the new business plan and vision for the company. Since 2008, we’ve grown to almost 100 employees, hiring industry leading executives, and a great supporting staff.
In January 2016, we were acquired by Blackhawk Network, a leading prepaid and payments network. Blackhawk Network is a trailblazer in the gift cards industry— pioneering ideas and practices like placing an array of gift cards in high-traffic retail locations such as grocery stores. To provide customers with the best, most comprehensive service in this niche, Blackhawk Network has partnered with and acquired several prominent gift card companies. Through its acquisition, GiftCards.com is now part of a larger family of gift card focused websites including cardpool.com, omnicard.com, giftcardmall.com, nimblecommerce.com, and incentivecardlab.com.
We intend to continue being a leader in gift cards, and to put a smile on the faces of recipients.
6220 Stoneridge Mall Road
Pleasanton, CA 94588