Find out what’s new in gift cards this holiday season. You’ll find new brands, new multi-store options, more flexibility and fewer fees.
What’s Hot in Gift Cards for 2020?
Two words–egift and experience.
2020 quarantine life escalated the need to gift electronically since people across the globe had to celebrate birthdays, anniversaries and other special occasions from afar. Though egifts existed prior to that, demand for contactless gifting increased and that trend is likely to continue as we move into the latter part of the year. But despite needing to gift remotely, we still want recipients to have a positive and personal experience.
I have argued for years that any gift card can be used to create an experience for the recipient.
Yes, even a gas station gift card delivers a free tank of gas, maybe the start to a beautiful road trip or a much-needed way to stretch the budget during challenging times. A department store gift card offers the experience of getting to shop for the clothes, shoes and accessories you really want versus keeping an item that is not a great fit or starting your birthday shopping with a visit to the return counter to see how much you’ll get in exchange for the sweater nana bought for you…on sale…three months ago.
This year, the ways in which you can gift and create positive experiences has exploded with the launch of several multi-store gift cards
Multi-Store Gift Cards
Multi-store gift card options are changing the way we select gift cards. Multi-store gift cards are usable at a curated set of stores and restaurants (a “bundle of brands”) listed on the card, giving recipients an even wider variety of ways to create their own celebratory experiences.
You may think mom will use that Holiday Favorites gift card to buy a new bed cover at Wayfair, but she may choose to spend it on a new curling wand at Ulta instead. You thought dad would use his Happy Holidays card at Lowe’s to buy a new drill bit, but no. He used it to order pizza and go to the movies.
Because each multi-store gift card can be used in a variety of ways, recipients get to craft the shopping experience that best meets their needs. Plus, multi-store gift cards are fee-free with no expiration dates so you don’t have to pay extra to give recipients so many choices.
See the complete selection of multi-store gift cards.
Now let’s take a look at the new multi-store choices plus some of the other hottest hoilday gift cards of 2020.
A great gift card option this holiday season is a new multi-store gift card called Holiday Favorites.
These gift cards are usable at some of the most popular brands such as Wayfair, lululemon, GrubHub and Ulta. That means recipients can choose to redeem a Holiday Favorites gift card to buy new workout gear, accessories for the home, dinner on the go or hair products. And that’s just the start, there are several other choices as well. I like that these gift cards offer flexibility while also being fee-free with no expiration.
Giving Good Cards
For people who want to do more with the money they already intend to spend on gift cards this holiday season, Giving Good cards are the perfect choice.
Giving Good gift cards work like the other multi-store gift cards in that each is redeemable at any of the stores and restaurants listed on card. But unlike the other cards, when a Giving Good card is purchased, 3% of the purchase price will be donated to the charity listed on the card. The initial list of charities includes:
- Wounded Warrior Project
- Habitat for Humanity
- Feeding America
- St. Jude Children’s Research Hospital
Adding to the Happy Card Gift Cards collection, there are new happy options for the 2020 holidays.
While some of the Happy Card gift cards are only usable in stores, a growing number of happy cards can be “swapped” online for one or more of the egift cards shown on the card. So the recipient can choose to redeem the entire card value at one store or split it into a few different stores. Like the the other Happy Card gift cards, there are no fees or expiration dates associated with these cards.
The Choice Card
For a more high-end experience, The Choice Card is usable at a multi-store selection that includes a fine dining, designer fashion, exclusive outdoor gear and more.
The Choice Card works like the other swappable options in that the recipient can redeem the gift card online for egift cards to any of the brands listed. The value can be used at one retailer or spread across several, depending on the card balance. This is a fun way to treat friends and family members to elegant experiences without making the final selections for them.
Whether you want a gift card for a favorite retailer or restaurant or want versatility with a Visa gift card or Mastercard gift card, you can now find all of those options in a digital gift card experience.
What I love about egift cards is that you can customize each one with images, sometimes video, and always a personal message. You can often schedule delivery for a particular day so you can order the egift in advance and know that it will be delivered on-time and you do not have to pay shipping. I also like that you get secure payment with a digital trail of the transaction, so you never have to worry about a digital gift card getting misplaced.
I have two young adult kids in college who are watching their pennies on the daily. I have surprised each by sending unexpected egift cards or Venmo payment to treat them to lunch or a little shopping. Since kids are well-versed in the digital world, a mobile delivery fits their lifestyle perfectly and is super easy for me as well.
eGift Card Brands That Won 2020
With all that happened (so far) during the COVID-19 crisis, a few gift card categories that would have previously been considered middle-of-the-pack, rose to the top as some of the most-gifted gift cards of the year. Because these gift cards can be fully utilized digitally–the entire experience is digital–gifters enjoyed sending them as much as recipients enjoyed using them.
I’m talking about egift cards for food delivery, gaming and streaming–all experiences that became more mainstream when folks were quarantined at home.
For more insight on egift cards, read the following blog posts:
- Gift Card Girlfriend’s Complete Guide to eGift Cards.
- Gift Card Girlfriend Ranks Top Store eGift Cards.
- What’s New for eGift Cards in 2020.
My Pick for Personalization
When it comes to creating custom gift cards, it’s hard for me to top the experience created by custom Visa gift cards.
Most people don’t know this, but I was a customer of GiftCards.com before I became the spokesperson. I loved the idea of turning a photo into the most-requested gift of the holiday season with very little effort and just a extra few dollars. My love for this product grew as I saw recipients light up and laugh upon opening their gifts. It’s not often that a gift card gets passed around a party for people to see, but that is what happens when you give someone a custom Visa gift card. And I have found that kids and teens are especially happy to see their selfies turned into gift cards.
Here are a few pro tips on how to make personalized gift cards even better.
“Top 10” Holiday Gift Cards
If you need help picking out a gift card for a particular friend or family member, check out my Top 10 lists below. For each category, you’ll find my picks for the best retailer gift cards as well as the types of gift cards that work best.
Free Printable Holiday Gift Card Holders
Remember when buying a present also meant buying a box, gift wrap, ribbon and tissue? Gift cards changed that. We went from folding “clean seams” on wrapping paper and adding Tiffany-style bows to turn ordinary gifts into something special, to throwing plastic in a greeting card and calling it “done.” The lackluster presentation, I believe, is the main reason people started to regard gift cards as impersonal. To change this, we should put the same amount of effort into presenting gift cards as we used to put into delivering traditional presents.
Check out my collection of free, downloadable gift card holders to turn any gift card into a thoughtful gift–in no time!
Gift Card Tips
With gift cards being the most-requested gift on holiday wish lists year after year, consumers need help picking out the best gift cards, knowing how much money to load onto a gift card and what to do with unwanted gift cards. I can help with all of that and more. Below are a few quick tips.
BEFORE the Holidays
AFTER the Holidays
About Gift Card Girlfriend
From gift card tips and practical advice, to inspiring ideas and insights into the gift card industry, Shelley Hunter, Gift Card Girlfriend and spokesperson for GiftCards.com, is your go-to guide. As a gift card expert, she can address any gift card question or concern you have, plus share her signature way of turning gift cards into thoughtful, personalized gifts.
Learn more about Gift Card Girlfriend.
Happy Gift Carding!
~Shelley Hunter, Gift Card Girlfriend