The Choice Card

Multi-store gift cards for a more discerning recipient interested in shopping higher-end stores and restaurants.

The Choice Card is a NEW line of multi-store gift cards featuring stores and restaurants that appeal to a more discerning recipient. Learn more about The Choice Card .

Choice Card gift card

The Choice Card Black

From fine dining to top fashion and luxury spa treatments to some of the best outdoor gear available, The Choice Card allows recipients to create the experiences they most want. This The Choice Card is redeemable for one or more of the egifts listed on the card. That selection is currently:

  • McCormick & Schmick’s
  • Nordstrom Rack
  • Ulta Beauty
  • Spafinder
  • REI

Guide to The Choice Card

selection of holiday favorites gift cards

The best thing about gift cards is that recipients get to decide how and when to create the unique experiences they most want. With The Choice Card, the experiences are even better. From fine dining at McCormick & Schmick’s to luxurious spa treatments and other salon services via the Spafinder gift card, recipients can craft a one-of-a-kind days with this one-of-a-kind gift card.

Here’s a Tip:

To redeem The Choice Card, you’ll first go to After entering the card details, you can select the eGift(s) you want from the participating merchants. The eGift(s) you select will be delivered via email. You can start shopping or dining as soon as they arrive!

To see other multi-store gift cards available at, you can learn more about Happy Cards, Giving Good Cards, and Holiday Favorites Gift Cards or simply shop the full selection of Multi-Store gift cards.

Below is everything you need to know about The Choice Card :

FAQ on The Choice Card

  1. Do I Have to Pay Extra for a The Choice Card ?

    No. With The Choice Card , the recipient has a choice of where to redeem the gift card, but you don’t have to pay extra to give them that flexibility.

  2. Where Can I Buy The Choice Card?

    The Choice Card are available in most major grocery stores and online here at

  3. Where Can I Use The Choice Card ?

    The Choice Card is redeemable at any of the stores and restaurants shown on the front or listed inside of the card. Simply redeem the gift card online and select the egift(s) you want. It’s a simple two-step process:

    1. Redeem the gift card. Enter the gift card details from the back of the packaging (scratch to reveal PIN).
    2. Select the eGift(s) you want from participating merchants. Receive your eGift(s) by email and start shopping online or in stores.
  4. Can The Choice Card be Used in Stores and Online?

    Yes, but you first have to redeem online where you select which eGift(s) you would like delivered. So, for example, to use The Choice Card at Ulta Beauty, you would redeem The Choice Card for an Ulta Beauty eGift Card. When the Ulta Beauty eGift Card arrives, you can use it to shop at Ulta Beauty online and in stores.

  5. Can I Use My The Choice Card in More than One Place?

    Yes! One of the best things about The Choice Card is that you can redeem The Choice Card for one or more eGifts to the stores or restaurants listed on the card. For example, you can swap part of the balance for one egift card and swap the rest for another retailer’s gift card. If the balance allows, you can select as many as you want!

  6. Does The Choice Card Expire?

    No. The Choice Card does not expire and there are no fees associated with buying or using these gift cards.

  7. How Do I Check the Balance of a The Choice Card?

    Visit or call 833.568.8729 to check the balance of your The Choice Card.

  8. Can I Get a Replacement if I Lose my The Choice Card?

    Like other gift cards, The Choice Card will not be replaced if lost or stolen. If you have the card number and proof of purchase, however, you may contact customer service or call 855.606.3494 to see if the card funds have been used.

  9. Where Can I Get Help with My The Choice Card?

    Contact customer service or call 855.606.3494.

  10. Can I Add Money to My The Choice Card?

    The Choice Card cannot be reloaded with additional money.

Where to buy The Choice Card in Stores

multi-brand cards

Below is a list of stores that currently are or will be selling The Choice Card:

Gift Card Girlfriend Video Transcript

I’m Shelley Hunter, Gift Card Girlfriend, and I’m excited to talk to you about The Choice Card.

The Choice Card is one of many new multi-store gift cards launched by Blackhawk Network in 2020. Each multi-store gift card gives the recipient access to top stores, restaurants and entertainment options.

The Choice Card is redeemable for a hand-selected list of options for the more discerning recipient—for example, you can opt for a fine dining experience via McCormick & Schmick’s, get a spa treatment via spafinder, find the latest fashions at Nordstrom Rack, try new makeup or hair products at Ulta Beauty or gear up at REI.

Because you can split the value of your Choice Card across any and all of the stores on the card and then use the egift cards received however you want, the options truly are endless. Or, you might say…the choices are better than ever.

Now here’s a tip. To use The Choice Card you’ll need to do two things.

First, redeem the gift card at

Second, select the e-gifts you want from the participating stores.

You can redeem it all on one retailer e-gift or you can break the value up into a couple of different merchants depending on how much you have to spend. Once you make that selection, your e-gift will arrive via email and you can use it to shop in stores or online when you’re ready.

And good news — there are no fees or expiration dates associated with The Choice Card.

Again I’m Shelley Hunter, your consumer guide to gift cards. If you have any questions about The Choice Card, please leave a comment below.