Giftcards.com Editorial Board Contributors

https://www.linkedin.com/in/brettp/

Brett Potts is a senior e-commerce leader with over a decade of experience driving digital commerce growth, including many years in the gift card and branded payments industry. As Senior Director of eCommerce at Blackhawk Network, he leads online sales and digital merchandising strategies for one of the world’s largest gift card distributors, helping shape how consumers discover, purchase, and use digital and physical gift cards. Brett brings deep expertise in e-commerce operations, customer experience, and omnichannel retail, supported by an academic background in economics and information systems, making him a thoughtful contributor to discussions on the evolution of digital commerce and payments.

https://www.linkedin.com/in/tricia-miller-17088229b/

Tricia Miller is an experienced e-commerce and gift card industry leader with more than 26 years of experience spanning digital marketing, online retail, and strategic growth roles. She currently serves as Ecommerce Marketing Director at Blackhawk Network, where she drives online engagement and growth for one of the leading global branded payments and gift card platforms. Prior to her current role, she advanced through senior digital marketing positions at Blackhawk after earlier roles at Giftcards.com, where she managed both marketing and UI development, giving her deep insight into the evolution of the online gift card customer experience. Her career includes diverse experience across digital and technical marketing roles, underpinning her expertise in e-commerce strategy and execution. Tricia holds a Bachelor of Arts and an MBA, pairing analytical leadership with hands-on experience in the prepaid and gift card space, making her a valued contributor to industry editorial discussions.

https://www.linkedin.com/in/internetaffiliatemarketing/

Brian Hawkins is a seasoned e-commerce growth marketer with more than a decade of experience in the gift card and digital currency industry. He co-founded Boston’s long-standing Internet Marketing Meetup and serves as a trusted voice on e-commerce trends, seasonal gift guides, and loyalty reward incentives. His career spans both digital agency and in-house marketing roles supporting leading e-commerce brands, along with guest panel appearances and lectures on digital marketing. Brian holds a B.S. in Entrepreneurship from Northeastern University.

https://www.linkedin.com/in/via-bartel-050a9689/

Via Bartel is an experienced e-commerce and fintech professional with over 7 years of experience spanning digital commerce, prepaid, and branded payments. She has spent many years in the gift card industry, including a significant tenure at Blackhawk Network and Giftcards.com, where she has helped shape and scale e-commerce gift card programs at the intersection of retail, payments, and technology. Earlier in her career, Via built a strong foundation in financial technology during her time at Green Dot, gaining hands-on experience in prepaid, payments infrastructure, and regulated financial products. Her combined expertise across fintech, e-commerce, and the branded payments ecosystem positions her as a thoughtful and informed contributor to industry-level editorial discussions.

https://www.linkedin.com/in/joshuawillner/

Joshua Willner has over 20 years of e-commerice experience in products and marketing, spanning industries from real estate, automotive, education technology and more. Currently, he is the SEO Manager for Giftcards.com, leading strategies to esnure Blackhawk Network meet the needs of our millions of organic online customers from an authoritative and trustworthy point of view. With a degree in economics from the University of Washington, Joshua approaches content marketing with a keen eye on data, analytics, learnings and information that is both timely and relevant for the modern gift card shopper.