The Vanilla Visa gift card is a generic, open loop prepaid Visa card which serves a similar purpose as cash, only that it is limited by the card dollar amount denomination. offers the same Visa open loop prepaid gift card but with the benefits of personalization: you may put any photo or design on the card, you may load any dollar amount (between $20 and $500) on the card, and you can choose any message to be embossed on the card. In addition, is the one-stop shop for gift cards online, offering discount, personalized, group, branded, and eGift Cards, including the most popular stores, millions of local establishments, open loop Visa and MasterCard® gift cards, and corporate reward and incentive cards.

Vanilla Visa vs. the Advantage