Blackhawk Network, a global branded payments leader, is excited to announce that GiftCardMall.com is officially rebranding and will now be fully integrated into Giftcards.com, one of the most recognized destinations for buying and sending gift cards online. This change reflects the company’s commitment to streamlining the digital gift card experience and offering more convenience, selection, and security for customers.
The rebranding marks a significant milestone in Blackhawk Network’s long-term strategy to unify its consumer-facing gift card platforms under the Giftcards.com brand. Customers who previously shopped at GiftCardMall.com will now find the same wide range of top retail and prepaid card options—along with new features and enhanced usability—exclusively on Giftcards.com.
“This rebrand is about making gift card shopping easier, faster, and more enjoyable for everyone,” said Brett Narlinger, Head of Global Commerce at Blackhawk Network. “By combining the strengths of both platforms into one, we’re offering a better experience while continuing to deliver the trusted service customers expect.”
Visitors to GiftCardMall.com will now be automatically redirected to www.Giftcards.com, where they can purchase cards from leading brands, personalize gifts with custom messages, and enjoy convenient delivery options including email, text, or traditional mail. Giftcards.com will also feature improved security tools and an upgraded user interface to better protect customers against fraud, including spoof websites and phishing attempts.
The move also benefits corporate customers, who will continue to have access to bulk ordering and business solutions through Blackhawk Network’s enterprise services.
