Since 2002, Giftcards.com has been the trusted website serving the needs of online shoppers looking to effortlessly purchase and send gift cards for any celebration. That’s over 24 years of birthdays, holidays, last minute gifts and “thinking of you” moments through the power of choice and flexibility offered by gift cards. As a modern-day gift giver, express thoughtfulness in the care you use when picking a card while your giftee is free to choose what they’ve always wanted. There are no gift receipts. No returns on the to-do list. And best of all, no unwanted presents.
Our Brand Mission
To deliver the joy of gifting and foster meaningful connections by transforming the often-impersonal act of gift card giving into a seamless and delightful experience, validating the giver’s thoughtfulness and making every recipient feel seen and celebrated.
Customer Pillars
Connection
Facilitate meaningful bonds through
the act of giving
Joy
We aim to evoke happiness and
delight for both the giver and receiver
Thoughtfulness
Every aspect of the user experience
is designed to reflect care and consideration
Personalization
Empowering unique expressions and
tailoring gifts to individual tastes
Effortless
One click checkout and seamless
activation and redemption
Innovation
Continuously seeking new ways to enhance
the gifting experience, delight the recipient
and innovate on the shopping journey
A Message from Our CEO & President
"When Blackhawk Network (BHN) acquired Giftcards.com in 2016, we saw what the rest of the industry was just beginning to recognize: that digital gifting wasn't a novelty, it was the future. The site's loyal customer base, trusted reputation, and best-in-class shopping experience made it a natural fit for our portfolio and a powerful extension of our mission to connect people through the brands they love.
Today, Giftcards.com holds a unique position in online gift card commerce, one built on transparency, choice, and a seamless experience that shoppers can count on. In a crowded digital landscape, that trust is everything. We don't take it lightly.
Whether you're celebrating a milestone or sending a quick thank you, you're shopping with a team that genuinely cares about helping you deliver joy."
Talbott Roche
CEO & President, BHN
Recent Awards
2025 Gold Winner Best Cross-Channel Strategy
Giftcards.com & Rakuten Advertising shatter targets with strategic cross-channel marketing
Giftcards.com offers our registered users a robust rewards program that earns points with every purchase of select physical and digital gift cards. Every 100 points equals $1 in savings so the more you buy, the more you earn. Points are added automatically to your account so there is no additional effort on your part. Giftcards.com also drops promotions and special offers for holidays and seasonal events throughout the year to boost your points balance even further so be sure to take advantage of those occasions for even more savings by signing up for rewards.
Brand Timeline
1999
Originally founded as a gift certificate website selling over 150 merchant gift certificates on DirectCertificates.com
2002
DirectCertificates becomes Giftcards.com, becoming the largest gift card website.
2005
Pivoted the business away from merchant offerings to focus on pre-paid Visa gift cards complete with personalized message on the card.
2006
Introduced VirtualGift with the ability to purchase and send a virtual Visa gift card almost instantaneously through email.
2008-2010
Revolutionized the gifting industry with the ability to customize gift cards by uploading a personal photo to be printed as the backdrop on a Visa and Mastercard gift card. Also began selling merchant gift cards from popular retail brands nationwide.
2013
Partnered with consumer expert Shelley Hunter (a.k.a. Gift Card Girlfriend) to provide practical advice, inspiring ideas and insights into the gift card industry through the creation of our gift card blog.
2015
Introduced GMoney Rewards, a rewards program that earned points for registered customers on every purchase made on Giftcards.com. GMoney rewards could be redeemed for future purchases of gift cards on the website.
2016
Acquired by Blackhawk Network Holdings, Inc. to broaden their leading prepaid and payments network, with a suite of gift card ecommerce solutions for both business and direct-to-consumer customers.
2019
Introduced Happy Gift Cards, multi-store gift cards that offer flexibility of brand choice without any added costs.
2022
Launched the One4all gift card, a multi-brand gift card redeemable at over 100 different retailers and restaurants, offering the ultimate in versatility and choice.
2024
Launched the industry leading Giftcards.com Gift Card, a purchase-fee free egift card redeemable for over 350+ brands of gift cards on our website.
Popular Blog Articles
Learn more about gifting ideas, the gift card industry, how-to articles and more in our gift card blog:
Physical vs. Digital Gift Cards
The gift card landscape has evolved dramatically over the past few years, with consumers now facing a choice between traditional physical cards and their virtual counterparts. With gift card sales in the United States reaching approximately $308 billion…
Gift cards are a fantastic choice for kids, offering a delightful mix of freedom and excitement. Whether it's a Visa gift card available to use almost anywhere, or a specific gift card to their favorite retailer, kids will delight at feeling adult when they can pay with their own gift card…
Giftcards.com and its parent company Blackhawk Network are consistently engaged in market research, consumer insights, trend analysis and case studies to deliver the most up-to-date statistics and learnings concerning the gift card industry…
