Gift Card Statistics

As the online leader in gift cards, GiftCards.com has accumulated endless amounts of gift card data over the years. Learn more about the gift card industry or stay up to date on the latest trends below.

Gift Card Statistics

The Gift Card Industry
  • Over $100 Billion is spent on Gift Cards annually
  • 93% of U.S. consumers purchase or receive a gift card annually
  • Consumers spend an average of $213/year on gift cards
  • 83% of corporations use gift & prepaid cards for employee incentives

Purchasing Habits
  • 72% of customers will spend MORE  than the value of their card
  • On average the recipient will spend  20% MORE than their gift card value
  • 90% of gift cards are used within the  first 60 days

Where Consumers Buy Gift Cards
  • 31% – Gift card mall or kiosk (grocery/convenience stores)
  • 27% – Websites that sell multiple gift cards
  • 27% – In person at the retailer or restaurant
  • 16% – On the retailer or restaurants website

Gift Cards Online
  • Online gift card sales are growing by 29% per year
  • 97% of the top retailers & restaurants sell their gift card online
  • 92% of those top retailers offer multiple card designs
  • Less than 3% of local businesses sell their gift card online