Now remember, general use gift cards don’t have to be basic. You can personalize our Visa gift cards and our Mastercard gift cards with photos and custom messages–adding a very personal and pizzazz-y touch to what might be considered a slightly (you didn’t hear me say it) generic gift. Some of those mall gift cards can also be personalized as well, and the local shopping district gift cards are unique and interesting on their own. If I were to give someone a local gift card for my downtown association, I would deliver it with coupons from local stores and menus from local restaurants. I might even throw in a cupcake from our delicious downtown bakery. (You know what this is making me think of? A housewarming gift for new neighbors or a congratulations gift from a realtor.)
When delivering one of these flexible gift cards, take a few moments to add a personal touch and possibly even a suggestion on where to spend it. Or maybe not, because half the fun of these gift cards that can be used anywhere is allowing the recipient the freedom to do so.