Barnes & Noble eGift
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About this card
Description
Choose from an incredible selection of books, NOOK Books™, toys, games, music, and movies. Can also be redeemed for NOOK devices and accessories.
Top 10: What can I use a Barnes & Noble gift card for?
- Bestselling Books: Browse current bestsellers, new releases, award winners, and popular fiction and non-fiction titles across all genres including mystery, romance, sci-fi, biography, and self-help.
- Children's and Young Adult Books: Discover picture books, early readers, middle-grade novels, YA fiction, educational books, and classic children's literature for readers of all ages.
- eBooks and Digital Content: Purchase digital books, audiobooks, magazines, and newspapers for your NOOK device, tablet, smartphone, or computer for instant reading anywhere.
- Textbooks and Study Materials: Buy new and used college textbooks, test prep guides, study aids, course materials, and academic reference books for students at all education levels.
- Magazines and Newspapers: Subscribe to or purchase individual issues of magazines covering fashion, news, cooking, technology, sports, hobbies, and special interests.
- Toys, Games, and Puzzles: Shop educational toys, board games, card games, jigsaw puzzles, LEGO sets, brain teasers, and entertainment options perfect for family game nights.
- Stationery and Journals: Find notebooks, journals, planners, greeting cards, pens, art supplies, calendars, bookmarks, and stationery items for organization and creativity.
- Music, Movies, and Vinyl Records: Browse CDs, vinyl records, DVDs, Blu-rays, box sets, and entertainment media including soundtracks, classic albums, and film collections.
- Gifts and Collectibles: Discover book-related gifts, collectible editions, graphic novels, manga, bookends, reading lights, book sleeves, literary merchandise, and unique gift items.
- Café Food and Beverages: Enjoy coffee, tea, pastries, sandwiches, snacks, and beverages at the in-store Starbucks Café while browsing or reading in the bookstore.
- Bonus: Membership Benefits: Use your Barnes & Noble gift card while enjoying Barnes & Noble Membership perks including 10% off purchases, free express shipping, exclusive coupons, early access to sales events, and special member-only promotions throughout the year.
Who would most like to receive a Barnes & Noble gift card?
Barnes & Noble gift cards appeal to several distinct demographics based on current reading trends and retail patterns:
- Women (Primary Market)
- Women are significantly more likely than men to read books, making them the core Barnes & Noble customer
- More inclined to browse and spend extended time in bookstores
- Often purchase books as gifts for others, making gift cards particularly practical
- Avid Readers (The 19% Who Drive Sales)
- 19% of American adults did 82% of the book reading in 2025, representing the heavy book buyers
- These readers typically consume 10+ books annually and appreciate having choice in their selections
- Value the ability to browse both physical and digital formats
- Older Adults (55+)
- The 65+ age group has the lowest percentage of non-readers at 41.4%, making them consistent book purchasers
- Often prefer physical books and the in-store browsing experience
- Have more leisure time for reading and disposable income for books
- Students and Educators
- College students needing textbooks, study guides, and leisure reading
- Teachers and professors who frequently purchase books for professional development
- Parents buying educational materials and children's books
- Gift Givers During Peak Seasons
- Barnes & Noble sees dramatic surges around key shopping moments, with visits surging 47.5% above average in December 2024
- The store has carved out a distinct role as a holiday destination for gifting
- Aspirational Readers
- Most Americans want to read more books but struggle to find time
- Gift cards remove the pressure of choosing specific titles while encouraging reading habits
- Appeals to those who view reading as self-improvement
- Café and Community Seekers
- People who enjoy the bookstore experience as a social or relaxation space
- Those who appreciate Barnes & Noble's experiential approach with longer browsing visits
- Coffee lovers who frequent the in-store Starbucks cafés