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Barnes & Noble gift card with blue background featuring white logo with gold ampersand symbol, and stylized white book spines along the bottom.

Barnes & Noble eGift

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About this card




Description

Choose from an incredible selection of books, NOOK Books™, toys, games, music, and movies. Can also be redeemed for NOOK devices and accessories.
We accept the following payments
  • Paypal
  • Apple Pay
  • Google Pay
  • Zip Pay


Top 10: What can I use a Barnes & Noble gift card for?

  1. Bestselling Books: Browse current bestsellers, new releases, award winners, and popular fiction and non-fiction titles across all genres including mystery, romance, sci-fi, biography, and self-help.
  2. Children's and Young Adult Books: Discover picture books, early readers, middle-grade novels, YA fiction, educational books, and classic children's literature for readers of all ages.
  3. eBooks and Digital Content: Purchase digital books, audiobooks, magazines, and newspapers for your NOOK device, tablet, smartphone, or computer for instant reading anywhere.
  4. Textbooks and Study Materials: Buy new and used college textbooks, test prep guides, study aids, course materials, and academic reference books for students at all education levels.
  5. Magazines and Newspapers: Subscribe to or purchase individual issues of magazines covering fashion, news, cooking, technology, sports, hobbies, and special interests.
  6. Toys, Games, and Puzzles: Shop educational toys, board games, card games, jigsaw puzzles, LEGO sets, brain teasers, and entertainment options perfect for family game nights.
  7. Stationery and Journals: Find notebooks, journals, planners, greeting cards, pens, art supplies, calendars, bookmarks, and stationery items for organization and creativity.
  8. Music, Movies, and Vinyl Records: Browse CDs, vinyl records, DVDs, Blu-rays, box sets, and entertainment media including soundtracks, classic albums, and film collections.
  9. Gifts and Collectibles: Discover book-related gifts, collectible editions, graphic novels, manga, bookends, reading lights, book sleeves, literary merchandise, and unique gift items.
  10. Café Food and Beverages: Enjoy coffee, tea, pastries, sandwiches, snacks, and beverages at the in-store Starbucks Café while browsing or reading in the bookstore.
  11. Bonus: Membership Benefits: Use your Barnes & Noble gift card while enjoying Barnes & Noble Membership perks including 10% off purchases, free express shipping, exclusive coupons, early access to sales events, and special member-only promotions throughout the year.

Who would most like to receive a Barnes & Noble gift card?

Barnes & Noble gift cards appeal to several distinct demographics based on current reading trends and retail patterns:

  • Women (Primary Market)
    • Women are significantly more likely than men to read books, making them the core Barnes & Noble customer
    • More inclined to browse and spend extended time in bookstores
    • Often purchase books as gifts for others, making gift cards particularly practical
  • Avid Readers (The 19% Who Drive Sales)
    • 19% of American adults did 82% of the book reading in 2025, representing the heavy book buyers
    • These readers typically consume 10+ books annually and appreciate having choice in their selections
    • Value the ability to browse both physical and digital formats
  • Older Adults (55+)
    • The 65+ age group has the lowest percentage of non-readers at 41.4%, making them consistent book purchasers
    • Often prefer physical books and the in-store browsing experience
    • Have more leisure time for reading and disposable income for books
  • Students and Educators
    • College students needing textbooks, study guides, and leisure reading
    • Teachers and professors who frequently purchase books for professional development
    • Parents buying educational materials and children's books
  • Gift Givers During Peak Seasons
    • Barnes & Noble sees dramatic surges around key shopping moments, with visits surging 47.5% above average in December 2024
    • The store has carved out a distinct role as a holiday destination for gifting
  • Aspirational Readers
    • Most Americans want to read more books but struggle to find time
    • Gift cards remove the pressure of choosing specific titles while encouraging reading habits
    • Appeals to those who view reading as self-improvement
  • Café and Community Seekers
    • People who enjoy the bookstore experience as a social or relaxation space
    • Those who appreciate Barnes & Noble's experiential approach with longer browsing visits
    • Coffee lovers who frequent the in-store Starbucks cafés

Barnes & Noble Gift Card Frequently Asked Questions (FAQ)