DoorDash gift cards appeal to several key demographics based on current food delivery trends and user behavior:
- Gen Z and Millennials are the primary recipients, with 59% of respondents ages 18-24 and 53% of respondents ages 25-35 preferring DoorDash*. These younger generations drive the majority of food delivery usage and are most comfortable with app-based ordering.
- Busy Professionals who value convenience over cooking. With 28.2% of U.S. adults using food delivery apps at least once per week**, working professionals often rely on delivery services during busy workdays or after long hours.
- College Students and Young Adults who appreciate budget flexibility. 37.3% of respondents within the 18 to 30-year-old age group use food delivery platforms monthly***, making gift cards valuable for managing food expenses.
- Trend-Conscious Diners who follow viral food trends. According to DoorDash data, 74% of Gen-Zers and 69% of Millennials have ordered trending restaurant items for takeout or delivery****, compared to 56% of all diners.
- Parents and Families seeking convenience during hectic schedules, especially those who want to avoid cooking after work or during busy weekends.
- Urban Residents in metropolitan areas where DoorDash has strong coverage and restaurant variety, making the service most valuable and practical.
*https://pos.toasttab.com/blog/on-the-line/food-delivery-statistics?srsltid=AfmBOor1WVC01uwftVtSH3rTXFbXzOp3D4strrdE0rmdYnfUQGnBSsvq
**https://www.restroworks.com/blog/restaurant-app-demographic-statistic/
***https://scoop.market.us/online-food-delivery-statistics/
****https://assets.ctfassets.net/trvmqu12jq2l/5fTVhyjeP5pNS29PrXNaA5/2c94dfa2b45b5ba60cf844d4dd598617/2025-DoorDash-Delivery-Trends-Report.pdf