Sephora gift cards appeal to several key demographics based on current beauty industry trends and consumer spending patterns:
- Millennials are the top recipients, as they lead in online beauty purchases with the highest order frequency and annual online spending*. Their comfort with digital shopping and brand loyalty makes them ideal Sephora customers.
- Generation Z represents an increasingly important demographic for Sephora**, shaping the beauty industry's future. With 61% of Gen Z following brands on social media and 29% more likely to purchase from brands with social presence***, they're drawn to Sephora's strong digital engagement.
- Skincare Enthusiasts across all ages, given that skincare accounts for 42% of the global beauty market and is projected to generate $177 billion in revenue in 2025****. Sephora's extensive skincare selection appeals to this growing segment.
- Beauty Experimenters who appreciate both value and prestige options. The 2024 beauty industry shows a market split between value and prestige brands*****, and Sephora's diverse price range accommodates both preferences.
- Gift-Givers targeting beauty lovers, especially for Christmas, Valentine’s Day, Mother’s Day and special occasions, as Sephora's wide selection eliminates guesswork while ensuring the recipient gets exactly what they want from trusted brands.
*https://nielseniq.com/global/en/insights/commentary/2024/navigating-beauty-trends-across-generations-a-glimpse-into-our-latest-report/
**https://businessmodelanalyst.com/sephora-marketing-strategy/?srsltid=AfmBOoo3bRu80m-6Q1jjpbImWud0tLFr8XwuKjIZPa3WPDnr4WYHFTx3
***https://explodingtopics.com/blog/gen-z-spending
****https://awisee.com/blog/beauty-industry-statistics/
*****https://www.numerator.com/resources/blog/beauty-trends/
