At Babylist, our mission is to take care of growing families so they can be confident, connected, happy, and healthy. We’re the leading digital destination for growing families with over 9M people purchasing from us every year. Expecting parents, new parents, and their friends and family turn to Babylist to get exactly what they need for their growing family. The Babylist Shop is the leading national baby retailer. We offer the best baby gear that’s expert-selected and real-parent tested, including well-known brands like Carter's, Graco, and UPPAbaby as well as emerging brands like Lalo. Shoppers can explore over 350 brands and 8,500 products in one place. It also offers beloved try-it kits, which allow parents and baby to see which bottle, pacifier, swaddle, and more works best for them, as well as exclusive brand and product collaborations built with gifting in mind. The Babylist Gift Card is the only baby goods gift card in the market, making it a unique and special offer for parents and gift givers alike.